1. Do not use more than two different fonts.

2. Use simple type, simple enough so anyone can read it.

3. Your logo should be readable at all sizes, large and small.

4. Be sure your logo looks good in black and white.

5. Do not use more than three colors.

6. Do not use copyrighted images or clipart.

7. Do not use photographs to create your logo.

8. Do not use drop shadows, gradients and/or reflections.

9. Do not use slogans or taglines in your logo.

10. Most important of all: keep it simple.

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